answer as selected by question asker.
As long as you say "all other things being equal" I would agree with this statement.
In other words, there are some things that could make a buyer prefer a higher price. The main thing that could do this would be if the good or service that has the higher price is better (either truly better or just in the buyer's perception) than the one with the lower price.
It has been shown that goods that are priced lower than competing goods can, at times, be perceived as inferior. In this case, the more expensive good will be preferred. (So economically speaking there is higher demand for that good or service.)
However, if the goods are perceived as equal in quality, the statement should hold.
I do not believe that this is connected to price ceilings. Price ceilings are artificial caps put on prices and they simply make it so there are no choices that are more expensive than the level of the cap.
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