The Two Minutes Hate is a ritual observance that is designed to use the collective rage of the people against supposed "enemies of the Party" to strengthen the Party's position among the people. The ritual serves to unify the people in the observance of the ritual.
The Two Minutes Hate also serves the purpose of religious observance by deifying Big Brother. It serves to channel the rage that persons may feel toward the lack of control over their own lives away from the Party and against purported enemies of the Party. Because Big Brother is proclaimed to be benevolent and good, any enemy is automatically evil and bad. While it is a "two minutes hate" the desired end result is less hatred of Big Brother.
This is very similar to what some politicians do to strengthen their position when they feel threatened. The politicians will invent an enemy and then channel the public rage against that enemy.
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