Monday, September 19, 2011

How does the typeface "helvetica" connect to the graphic design industry?

Helvetica is a popular font, now over 50 years old. It is a sans serif font, meaning that it has no additional ornament at the ends of the lines and circles which make up each letter. In fact, the type that I am using right now is sans serif, or "without serif."  Helvetica was created by Max Meidiger for a foundry in Switzerland, and its name is based on the Latin name for Switzerland, Helvetia.  Because it is simple and somewhat bold, it is a popular choice for industry.  I have included a link to information about a film that covers the font and its history and a site that explains more about the font.  Once you can identify it, you will see it everywhere! 

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