Market Penetration means:
1. In a large sense, the conquest of the market and deepening it's contacts, by gathering the necessary market information and training market with merchandise, prices, distribution, advertising and other means to promote exports.
2. The narrow sense, the extent to which a particular company uses market potential in a given area of movement of goods (for example, the share of sales in a market, in one year).
Efforts to penetrate the target markets concern: critical requests and extend to current needs, demographics, geographic location, seasonal cyclical trends.
Market penetration follows the steps: markets division, the number of customers,geographic covering, rational estimate of the market.
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