Here are some suggestion:
1. Why don't you start general at first and speak of epidemics in the past and how it has been deadly - bubonic plague, small pox, etc. You might be able to grab a person's attention.
2. You could also mention that these epidemics may come in cycles. We might be due for an epidemic.
3. You could also talk about globalization and how diseases travel pretty fast due to transportation.
4. Or you could take a different perspective altogether and tie the swine flu to an already weak economy, and what that might do.
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